EWG Verified^® means products:

Avoid EWG’s ingredients of concern

Products cannot contain any ingredients on EWG’s list of “unacceptable” ingredients, which have health, ecotoxicity and/or contamination concerns.

Provides full transparency

Products must meet EWG’s standards for ingredient disclosure on the label and provide full transparency to EWG, including about fragrance ingredients.

Are backed by science

Program standards and criteria are created and updated by EWG’s team of scientists, formulators and toxicologists.

EWG Verified aims to be the gold standard in the health and wellness space.

While EWG Verified aims to be a gold standard in the health and wellness space, our databases, research and reports will remain valuable tools for people who make decisions about products. As standard bearers, we aim to keep the bar high – to show consumers the products that are the best for their health, based on the latest science.

Consumers want information when they shop.

We strive to take the best care of ourselves, our family and our furry friends, whether that’s giving them healthy food, exercise or restful sleep.

But there’s one aspect of their lives many don’t think about: exposures and risks from chemicals in personal care products, cleaning products, pet grooming products, diapers and mattresses.

And even if you do worry about these risks, you may not be able to find out what’s in the products you use, because manufacturers are not required to fully list ingredients on labels.

EWG understands that some companies are trying to make safer products. But we also know these companies grapple with a lack of regulatory and industry guidance about devising formulations that don’t pose a risk.

EWG Verified is here to help. The mark is backed by scientists and toxicologists and focuses on ingredient transparency, health and product safety, and consumer education.

We believe when it comes to our health, safety and environment, there should be no shortcuts.

Best of the best

Find out how the EWG Verified mark can help promote your brand’s best products to consumers.

Going beyond the label

For more than three decades, EWG has offered consumers practical suggestions for protection from exposure to potentially harmful chemicals in everyday products. The EWG Verified mark on a product signals to consumers that a brand has gone above and beyond mandatory standards to disclose more about its materials and manufacturing processes to EWG.

For more information about individual programs, see criteria for:

• Personal care products
• Cleaners
• Pet Grooming
• Diapers
• Mattresses

Interested in learning more? Tell us a bit about your company here.